RECYCLED AIRBAGS

 

​​WHY__A new FREITAG „no tarp“ one-off unique design approach, reduce waste (used a-grade airbag material), new color opportunities and using more upcycled truck material

 

​​WHAT__Concept „bag follows form“: original shape and properties of the airbag have been preserved in order to reduce waste while keeping the memory of its former purpose.  Product are made from used tension belts and used A-grade airbag material. Launched as a limited edition in 2024.

 

​HOW__Role: idea pitcher, product design, co-project lead, product development, sourcing sparring partner, storyteller and color concept ​

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Brand: FREITAG lab. ag

Development: 2020-2023

Launched: 2024

Photos: Julia Ishac, Oliver Nanzig, Tu Van Giang